Jenna Jacobson is a PhD Candidate at the University of Toronto in the Faculty of Information. Her research is situated at the intersection of social media, branding, and community.
Jenna is the Project Manager for the Canada Research Chair project in Social Media Data Stewardship at Ryerson’s Social Media Lab. The 5-year project analyzes the practices behind and attitudes towards the collection, storage, use, reuse, analysis, publishing and preservation of social media data. Jenna is also the Conference Co-Chair for the International Conference on Social Media and Society, which focuses on the best practices for studying the impact and implications of social media on society.